WF CENTRAL and MAISON&OBJET Showcase International Design and Lifestyle
BEIJING, January 26, 2018
WF CENTRAL today announced a partnership with MAISON&OBJET, the acclaimed international authority for home decor, interior design, architecture and lifestyle culture and trends, to bring a special ‘MAISON&OBJET Design Pavilion at WF CENTRAL’ design showcase to China for the first time.
The MAISON&OBJET PARIS bi-annual home decor fair is internationally renowned for connecting the international interior design and lifestyle community. The collaboration will see MAISON&OBJET bringing a unique design showcase to WF CENTRAL in Beijing in mid September 2018. The two month Design Pavilion will feature over 25 renowned designer brands – many new to China – offering customers the opportunity to experience and purchase the very latest design trends and stylish lifestyle savoir faire.
The showcase presents a truly outstanding portfolio from leading global design brands, introducing the widest range of bespoke designer furniture, lighting, decorative items, interior designs, wall coverings, jewellery and fashion accessories. An important part of this exhibition will be devoted to a collective showcase of iconic products by M&O’s Designers of the Year.
“We are excited to welcome MAISON&OBJET and M&O’s Designers of the Year to WF CENTRAL in curating this exclusive design showcase,” said Mr Raymond Chow, Executive Director of Hongkong Land. “WF CENTRAL has been envisaged as a Beijing landmark of quality living and we are pleased to present this opportunity for customers to both enjoy and shop for unique designer products, providing the chance to purchase the work of cutting-edge international design and lifestyle leaders.”
“We are delighted to be collaborating with WF CENTRAL in bringing the MAISON&OBJET experience to China for the very first time,” explained Philippe Brocart, Managing Director. “MAISON&OBJET is the international authority for home decor, interior design, architecture and lifestyle culture and trends. We very much welcome the opportunity to present this very special design showcase to enthusiastic new audiences in China, in what is undoubtedly one of the most exciting and dynamic markets in the world.”
The ‘MAISON&OBJET Design Pavilion at WF CENTRAL’ is just one of a wide and diverse array of unique events and happenings planned for 2018. As a destination for stimulating art and culture exhibitions and exchanges, WF CENTRAL is dedicated to creating highly prestigious artistic collaborations with renowned international arts bodies with an exciting line-up of exclusive arts exhibitions and installations providing visitors with a rich assortment of lifestyle, arts and cultural offerings.
WF CENTRAL is a premium lifestyle retail destination, a world-class, 150,000 sq. m. retail, fine dining and hospitality hub in Wangfujing, in the centre of Dongcheng District, Beijing. It sets a new benchmark for retail and lifestyle through its FIVE Core categories. Each category offers unmatched experiences namely: Luxury; Fashion; World-class Gastronomy; Lifestyle & Wellness; and Art & Culture.
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About WF CENTRAL
WF CENTRAL is Hongkong Land’s leading premium lifestyle retail centre in China at the commercial and political heart of the capital city, with the design and scale to both respect and revitalise the historic fabric of the Wangfujing area. Occupying a prime site of approximately 21,000 sq. m. on Wangfujing Street in Dongcheng District, Beijing.
Since 1995, MAISON&OBJET has been the world’s foremost event for professionals of the lifestyle, interior and design industries. Every edition brings together some 3,000 brands and more than 85,000 unique visitors – of which 50% hail from outside France. Promoting new contacts and emerging talents, MAISON&OBJET presents, twice a year, the latest sources of inspiration by shedding insight into current and future trends.