McGraw-Hill Education and DaDaABC enter into a partnership agreement

SHANGHAI, December 22, 2017

DaDaABC, the award winning, online, one-on-one English education platform for children between 4 to 16 years old has signed a ground-breaking agreement with McGraw-Hill Education to offer ‘Wonders’, one of the leading teaching systems for English language, to its students. McGraw-Hill Education is one of the world’s largest educational companies specialising in customized educational content, software and services. Wonders for English Learners builds proficiency in speaking, listening, reading and writing with scaffolding instruction for all language levels.

Both DaDaABC and McGraw-Hill Education (MHE) have developed unique and highly effective methods of teaching and learning, and this agreement combines the key elements of the two organisations’ offerings. DaDaABC provides a leading English language training system focused on one-on-one online tutoring which, while encouraging youngsters to learn and practice, also embodies the principles of having fun to embed the learning outcomes.

MHE’s materials are used in the primary and secondary schools of countries throughout the world with numerous school boards and authorities deploying the learning schemes in their schools. ‘Wonders’ is used widely in primary schools in the US states of California, Texas and Florida, where English is often the students’ second language.

DaDaABC, winner of over 15 awards and recognitions in 2016 alone, sees that this partnership with MHE will help it achieve its stated goals of ensuring every child’s happiness while learning; providing teaching materials that will inspire children to learn; opening children’s minds to our world; and providing the necessary tools to unlock children’s full potential in life.

CEO and founder of DaDaABC, Zhi Hui, said, “We are so grateful for the trust and support from McGraw-Hill Education. Seeking the opportunity to cooperate with international publishers and explore how to use content online with them is part of the long-term strategy of DaDaABC. We are so confident about the online teaching of Wonders and will show the charm of this textbook to students. We expect to establish a feedback mechanism and get involved in the teaching and researching of Wonders together with McGraw-Hill Education.”

Shawn Clark, Managing Director of MHE APAC region, said, “This is exactly the type of collaborative partnership MHE thrives on. We are bringing together the best of breed in our online text books in the form of Reading Wonders, with the best in delivery and motivation with DaDaABC’s unique approach to teaching and learning. By working together, this programme will provide students and their parents true value for money and educational excellence. I am personally delighted with this announcement and look forward to future work with DaDaABC and at the results this programme will yield.”

About DaDaABC

Founded in 2013 and winner of over 15 awards and recognitions in 2016, DaDaABC has developed a leading English training system focused on one-on-one online tutoring and encouraging youngsters to learn and practice while having fun with instructors. The company has announced a total of 500 million RMB raised in Series B and Series B+, which will be used for market expansion, curriculum development and learning experience improvement. DaDaABC helps students from mainland China, Hong Kong, Taiwan, South Korea, Japan, France, Germany, and other non-English speaking countries.

About McGraw-Hill Education

McGraw-Hill Education is a learning science company that delivers personalized learning experiences that help students, parents, educators and professionals drive results. McGraw-Hill Education has offices across North America, India, China, Europe, the Middle East and South America, and makes its learning solutions available in more than 60 languages.

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