Honor Celebrates Fourth-year Anniversary and Remarkable Success
SHENZHEN, China, December 22, 2017
Honor, the young, innovative and trendsetting brand born for digital natives under the Huawei Group, celebrated its fourth-year anniversary, reviewing its remarkable journey in China and overseas markets, and revealing the new chapter of its global expansion plan to fans and partners. It also officially launched its third “secret weapon” following the global launch in London in early December.
Since Honor’s birth four years ago, it has grown and accelerated at an incredible pace, rapidly setting a series of great milestones of success in both domestic China and overseas markets with its trendsetting product offerings.
Between January and November 2017, Honor shipped a total of 49.7 million handsets in China with sales exceeding US$10.9 billion, according to Sino-Market Research.
In Russia and Finland specifically, Honor has achieved excellent results in the past two years. According to GfK, Honor’s revenue and sales volume figures in Russia were among the top three mobile brands. In Finland, where the market was saturated with premium smartphone brands, Honor has managed to break through and now has the largest market share there.
Honor also realized incredible sales performance during major promotional seasons this year, including the “Singles Day” in China, during which Honor generated approximately $605 million in revenue on two China’s largest e-commerce platforms Jingdong and Alibaba. Honor also showed its strength and popularity in Europe and the US with outstanding Black Friday shopping results. In France and Germany, Honor was the bestseller in smartphone category and had multiple devices represented on the top 10 bestseller list on Amazon, including the Honor 9 and the Honor 8 in France, and the Honor 6X in both France and Germany. In the US, the Honor 6X, one of our initial offerings in the US market, having debuted at CES 2017, became one of the top 5 bestsellers on Amazon in the unlocked smartphone category.
The large-scale success of the company could not have been achieved without Honor’s commitment to product excellence; all of the products made by Honor are pioneers in three key areas: new technology, aesthetic design, and accessibility for the younger generation. Each of Honor’s products is setting a trend in its own way, for examples:
– Honor 6P: an early exploration in bionic parallel dual-lens cameras;
– Honor 8: pushing the boundary of smartphone aesthetic design;
– Honor Magic: a pioneering demonstration of R&D efforts in artificial intelligence (AI);
– Honor View 10: a revolution in smartphone AI function.
Honor possesses a unique way to communicate with its audiences. With four years’ of fan engagement with Honor’s brand through various events and channels catering to youth, we have accumulated a huge fan base. That is the reason over 1,000 fans volunteered to take part in Honor’s anniversary event this year, and our relationship with fans only gets stronger by the day.
Honor plans to become one of the top five smartphone brands in the world within the next three years, and one of the top three within five years. “Currently, Honor’s overseas business contributes 15% of our total revenue. I expect continued growth in China, but even more aggressive growth overseas. And I anticipate a fifty-fifty split in terms of revenue contribution by 2020, with overseas business surpassing sales in China by 2022,” says George Zhao, President of Honor.
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.