Gridsum Signs Three-Year Contract Extension with L’Oreal
BEIJING, December 27, 2017
Gridsum Holding Inc., a leading provider of cloud-based big-data analytics and artificial intelligence solutions in China, today announced that it has signed a three-year contract extension from 2018-2020 with L’Oréal.
Mr. Guosheng Qi, Chief Executive Officer of Gridsum, commented, “L’Oréal was one of the first major multinational companies in China to subscribe to our marketing automation suite back in 2009. Since then, we have developed a deep relationship that now covers multiple areas of the company’s digital marketing strategy, including social media, user experience optimization and bid-to-business-KPI optimization. We believe the signing of this significant three-year contract extension with one of our oldest clients is a testament to the quality of our solutions, our deep relationships with our clients, and our proven ability to help L’Oréal optimize its business on a data-driven basis.”
Gridsum Holding Inc., is a leading provider of cloud-based big-data analytics and AI solutions for multinational and domestic enterprises and government agencies in China. Gridsum’s core technology, the Gridsum Big Data Platform, is built on a distributed computing framework and performs real-time multi-dimensional correlation analysis of both structured and unstructured data. This enables Gridsum’s customers to identify complex relationships within their data and gain new insights that help them make better business decisions. The Company is named “Gridsum” to symbolize the combination of distributed computing (Grid) and analytics (sum). As a digital intelligence pioneer, the Company’s mission is to help enterprises and government organizations in China use data in new and powerful ways to make better informed decisions and be more productive.
L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the group generated sales amounting to 25.8 billion euros in 2016 and employs 89,300 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.