CHINAonline Rebrands as Shiji Distribution Solutions
BEIJING, May 11, 2018
Shiji announced its online distribution division, CHINAonline, will be re-branded to Shiji Distribution Solutions.
Founded in 2007 as CHINAonline, Shiji was the first connectivity provider in China and built the first ever International Hotel Chain – Chinese OTA connection. Today, the business connects 30,000+ hotels to 90 channels in more than 13 countries. Its partners include independent hotels, hotel chains, casinos and theme parks.
In the past 2 years, Shiji has rapidly expanded its business internationally, making strategic acquisitions and opening offices in the Americas, Europe and Asia/Pacific. The rebranding of CHINAonline to Shiji Distribution Solutions is a key part of the company transformation into a global, integrated platform service provider.
“As we continue establishing our platforms and solutions globally, the rebranding of CHINAonline to Shiji Distribution Solutions fits more with our global messaging,” said Shiji’s COO, Kevin King.
“Shiji, with our 60+ channels connected in China and our growing connections internationally, is in a unique position to provide our hotel partners access to a greater number of channels as global travel demand continues to grow,” said King.
By leveraging the company’s unique expertise across the whole spectrum of hospitality solutions, Shiji’s vision is to provide a total distribution management platform to its partners. This includes facilitating the exchange of hotel information, visual content, room reservations, as well as non-room product transactions such as theme park tickets and F&B products.
“Initially focused on helping our Chinese partner process hotel transactions online, we have now become a truly global distribution platform with top international partners and scalable technology. Our new brand reflects our commitment to continue to innovate and provide broader, deeper connectivity to all our partners around the world,” said Anson Lau, Managing Director of Shiji Distribution Solutions.
About Shiji Distribution Solutions
Working with leading edge partners and our full-suite of hospitality and travel solutions, including point of sale, property management, central reservation systems, theme park ticketing and data management, the technology behind Shiji Distribution Solutions provides greater revenue opportunities that go beyond traditional distribution, empowering hotels, restaurants, casinos, theme parks and more to automate more and increase revenues. Shiji Distribution Solutions built the first online travel distribution platform in China in 2007. Over 70 hotel groups, 90 distribution channels, 2500+ independent hotels and 30,000 properties are using Shiji Distribution Solutions to streamline their distribution.
Founded in 1998, Shiji’s aim is to become a “big data” application service platform operator. Shiji has become the leading manufacturer of Chinese hotel information systems after three successful transformations. At the same time, Shiji is gradually expanding from hotel to catering and retail industries, becoming the major software supplier to both industries. Now, Shiji is responsible for approximately 60% to 70% of the market share in the high end sector of hotel and retail industries, and possesses a leading position in the catering industry. The estimated annual revenue of Shiji clients can be more than RMB 5 trillion. Shiji has completed three successful transformations since its establishment. It is now experiencing the 4th transformation, dedicated to being a “big data” driven consumer application service platform operator. Shiji has introduced consulting, IT solutions and data platform services. Meanwhile, Shiji is developing worldwide leading products and technologies aiming for the international market and speeding up its globalization progress. Currently Shiji has more than 50 subsidiaries located in major Chinese cities and overseas markets (Singapore and Munich) with over 3,000 employees.